Lots of business mums miss the most important step when it comes to setting up their new Facebook Page for business – what exactly do you want to accomplish?
We all (me included!) become so wrapped up in the mechanics of getting the page published, we don’t even think about the plan – if we’ve even made one.
So the first step of creating your page doesn’t even involve opening up your Facebook account – I know – shock horror!
First, we’ve got to identify your business and marketing goals.
Step 1. Identify Your Goal
What do you want your new Facebook Page to do for your business?
What do you want it to say to your clients or customers?
Is it just a general Page, because you’ve decided your business needs one?
Even then, it should have a single, directed purpose?
Here are some of the things you can make it do for you – and your followers…
- Promote your book or product
- Generate sign-ups for:
- A specific event
- Notification about an upcoming product
- Your blog or website
- Rewards such as a promotion (or promotions)
- A contest
- Brand your business
- Increase public awareness of you and what you do
- Provide focused information for those only interested in your services
- Provide publicity
Step 2. Write Your “About” Section
Hold on – we’re not logging on yet!
First, we’re going to create your perfect bio.
This is where you get to showcase your best call to action… While at the same time letting people know what you and/or your business is all about.
You can include any or all of the following:
- Your mission statement
- Your contact information
- Your specific call to action
- Your website URL – or any other URL you want people to visit
- An “elevator speech”-style bio of what you want your audience to know
- Your most important message
Use your keywords (or your best keyword) in your About statement…and consider putting your URL from other social network sites, such as Instagram in your about section too.
One last step to take: Remove every word from your statement that you don’t need. Keep your blurb to fewer than 155 characters. The last thing you need is to have your statement turn out to be too long, with your most important call to action disappearing so that people have to click for “more”. (They won’t.)
Step 3: Plan Your Graphics
You also need to make sure your visual elements support your About statement (and vice versa) so plan these too – “visual elements” being:
- Your Cover Photo
- Your Profile Photo
- Custom App tabs you may be considering like Pinterest or Instagram
Here’s how to make the most of your Facebook Page visual elements:
- Decide what sort of cover photo would most convey the essence of your business
- Choose between a logo, a photograph of an “identifier” (e.g. the signpost for your B & B) or your headshot. Ask yourself: “Which best supports the page identity I want to create?”
- Decide what apps (tabs) would best engage your audience
- Now create them (or have them created).
Okay, now that you’ve got your cohesive Page identity thought out, planned and ready, it should only take you minutes to set up your Facebook Page!
Step 4. Create Your Page
Log into your Facebook account, and go to https://www.facebook.com/pages/create.php.
1. Choose the best Page type for your business
2. Choose your best Category
Once you click on one of the six Page Type selections, you’ll be able to fill in basic information.
Enter your Company Name, check the box to agree to Facebook Pages Terms and click on the little down arrow beside “Choose a category”. Once you select, the drop-down will close. Don’t stress about this too much – you can go and change it later.
Click the blue “Get Started” button.
3. Add your profile photo
This can be a snap of your beautiful smiling face, or you can use your business logo if that makes sense for your business.
4. Add your cover photo or video
Create a quick cover photo in Canva or Picmonkey – or get your graphic designer to create one for you. The sky is the limit here. Showcase your products or services, have an inspiring quote, or promote your event. You can also create a video which is a fun way to show off your business.
5. Create your Username
Next, set up your Facebook web address. This will be the custom URL for your Page.
If that name is not available, think of what you could add that your target market might search with.
6. Welcome to your new page
Facebook makes it easy for you to make your page awesome! They give you lots of tips such as create a short description, create your CTA button and invite your friends to like your page.
You can add your services, create a shop to sell your products, make videos and create events.
Facebook Pages are now easier to create and use than ever – so set one up now, make your first post – and start sharing!