When you create a Facebook Page for your business, book or product, it is important to acquire Likes as quickly as possible. When you hit a minimum of thirty Likes, this enables you to see your tracking metrics and data through a specialized dashboard – your Facebook Insights. You will be able to analyse and track such data as demographics, gender, and age, and track your weekly reach.
But metrics aside, what does someone Liking your Page actually do for you?
A Like beneath one of your posts…
• Shows people that others are interested in and enjoy your content (social proof)
• Gives you a notification on your Page that someone Liked your post
• Tells Facebook’s algorithms that your Page is important, and should be shared with more people
• Lets you know your post triggered an emotion or reaction in the person who clicked through on the Like icon. Above all, Likes act as an indicator towards content your audience finds most interesting.
They can help improve your reach. And the greater your reach, the greater your social validity – not only with your followers and Friends but with Facebook too. The more popular your page, the more generously Facebook will allow it to be shared. Is it a popularity contest on Facebook?
In Facebook’s eyes (or, more accurately, algorithms and filters) – yes!
If you want to generate more Likes for your page, follow this simple, three-step method…
Step 1. Create Shareable Material
If you want people to Like your Page, it has to be fascinating, interesting, engaging, fun, informative and, above all, shareable. When material is shared, it encourages more Likes (more people see it!) How do you create these qualities? Make it all about your fans – not all about you and your company.
This might seem like a contradiction since you created your Page strictly to promote your product, book or company, but it’s an easy strategy to implement if you keep your focus on:
• What your fans would most enjoy hearing about?
• What would prompt them to eagerly share?
If you make a habit of focusing on what your ideal fan wants to see, you’ll inspire more Likes.
Likes You Don’t Want
If you fall into the habit of being content with Likes from posts such as “having a bad day” from those close who know you, you are doing your Page actual harm. These types of Likes are often grudgingly given – usually while the person pressing the Like button is thinking cynical thoughts like “when is she not having a bad day?” And these likes have zero capacity to add social proof, build a reputation, establish your expertise – or go viral.
Step 2. Advertise Your Page
If you already have a large number of Facebook friends who are also your target market, you may not find a need for this: But advertising your Page to get it quickly up past thirty Likes is an inexpensive – and sanctioned – solution. In fact, when you set up your page, you’ll see an instant and painless way to set up a Facebook ad to get more Likes. Simply click on the “down” arrow to set your daily budget, and select the blue “Promote Page” button. Your ad will instantly go live.
When you’ve got your thirty-or-more likes, simply access your Facebook Page Admin panel to stop your ad. Click on the pencil icon to access the drop-down menu, and select “Stop”.
If you feel this simple ad is too basic and you’d like to target more accurately by using specific graphics, text and headline, Facebook Advertising and click “Create an Ad”.
Step 3. Putting Likes on Autopilot
So you are now focusing on sharing unique posts highly relevant to your target audience. You also need to make sure, of course, that you are posting regularly and consistently.
Making posting part of your daily life makes Facebook interaction a habit; a no-brainer way to keep your little – or big – Facebook Page community alive and thriving. On top of that, there are other Facebook habits you can create that automatically add Likes to your Facebook Page.
Here are 7 easy ways to put Like-attracting content on autopilot:
1. Curate your page wisely
“Curating” hints at becoming the latest mega-trend. It refers to posting other people’s material on a website or – in this case – a Facebook Page. Usually curated content follows a strong theme, and only material supporting this theme is presented. The curator should take the view that the material and the viewer it is meant for mean more than personal power, reputation, or recognition.
You can please your Facebook fans two-fold with curated content: You please the person whose post you present or boost (i.e. sponsor)… and you please your own fans by getting across a subliminal message that you passionately care about – and read – content from others in your niche.Letting your fans get involved in “creating” your Facebook Page content is a wonderful way to ensure they return frequently. It creates a community of engagement – and that means a culture of Likes. (And speaking of creating, you also create a wonderful opportunity to gather even more likes from the curated poster’s unique followers.)
2. Update your Cover photo frequently
Every time you update your Cover photo, Facebook automatically shares it with every follower of your page. Making sure your Cover photo is also original and engaging will ensure more shares – which gather you even more Likes.
3. Share your page
Ask people to visit your Page and Like it on other sites you control, as well as other social networks that allow direct requests.And on networks that don’t allow you to do so, be sure to provide properly-sanctioned links and share buttons for your Facebook Page anyway.
4. Interact regularly
Don’t just post frequently and regularly – interact too. Answer questions, acknowledge replies and engage in conversations.
5. Track your posts
This doesn’t mean simply tracking with Facebook Insights – pay attention to the number of Likes each post gets and analyze the ones that create a high response.See if you can figure out what stirred people to press the Like button. Not only will you be able to focus on creating more content along those lines, but like a school teacher in a classroom, you’ll get to really know the people you’re spending time helping every day.
6. Be selective
Don’t post every thought that pops into your head. Instead, focus on your audience and post content that is relevant.
7. Run regular features
Contests are always popular, provided they tune into your target fan mindset. Which type of contest would she enjoy (and click Like for) more – a caption contest or a photo contest?
Note: If you run any sort of contest from your Facebook Page, be sure to check out Facebook’s contest guidelines. You’ll see many Pages apparently oblivious to Facebook’s rules, all apparently “getting away” with posting contests outside the guidelines – but if you are caught, your Page (and all your hard work) can vanish instantly into oblivion.
You are not limited to contests, however: If this is too much work, playing games such as the “Weekly Question” (e.g. “Now it’s time for our weekly question. How many people prefer vanilla milkshakes over chocolate?”)You can also introduce, via third-party apps, regular polls, quizzes or any “feature” you can think up.
All the tactics in the world will only go so far and no further if you don’t start off from a solid basis – deciding on a clear goal for your Facebook Page and knowing exactly who you want to attract (and why).
Starting off with these targets in mind will help you plan your posts for higher share-ability and Like-ability. It will also help you avoid posting material that can undermine your Page power (and kill Likes).Create a strong personality for your Page, focus on what your ideal fan finds fascinating – and you’ll make the most of every strategy.