Shadan had to literally start from scratch when her family moved from the UK to New Zealand. As a stylist, most of her clients were face-to-face, so she couldn’t pack them into her bag to bring them with her. With 2 toddlers and a baby on the way, there was no time for mucking around – she had to get stuck in and make her dreams happen. Here’s how she did it:
Tell us about your business or blog
Inna Moment offers a raw and realistic approach to styling, fashion and beauty for women of all walks of life. That means no pigeon-holing into “body types” and zero style rules to follow. Just simplistic, affordable and confidence-boosting styling.
Why did you start it?
I have always had a keen interest in fashion and beauty and in becoming a certified stylist I aimed to encourage women to discover their own personal style without boundaries, be inspired to banish the “rules” and promote body positivity.
What steps have you taken to get traction?
I offer a wide range of affordable services, write the fashion and beauty editorial for Urban & Country magazine, am a motivational speaker and run a membership programme.
What has been the main way of getting your name out there?
Word of mouth and Facebook.
What challenges have you faced and how did you overcome them?
I literally had to start from scratch when I relocated to NZ 4 years ago, with 2 toddlers, a house to renovate, a baby on the way and a whole new hemisphere to settle into; it wasn’t a cinch. But I’m a big believer in paving your own way, of getting stuck in and creating opportunities for yourself. Everything I’ve achieved is because I was determined and because I sought after it.
What has been your biggest success in your business?
The transformation I see in women. Offering life-changing advice, confidence-boosting ideas and strategies to elevate and encourage women.
What is your family life like outside of business?
Married 9 years. Hubby works locally at Matamata Real Estate and together we juggle 7-day-a-week jobs, a busy household and 3 kids aged 7, 5 and 3.
What do you love most about being a business mum?
Having a job that I can work around the family is hugely beneficial when they’re small but for me, the most rewarding thing is having a job that inspires me because that’s what the kids pick up on. When you’re genuinely happy doing what you do, it overflows onto everything else in your life.
What advice would you give someone getting started today?
Focus on your unique abilities and hone in on what sets you apart and don’t rely on opportunities being offered to you. Create them.