Heather has a unique challenge to throw into the mix of being a business mum – she lives completely off-the-grid and has to rely on the sun for power! All those things we take for granted – Heather has to wait for a sunny day before she can run her washing machine.
After helping her hubby with his business for years, she took the plunge to start her passion project this year, including launching a podcast! What an inspiration!
Here’s her story:
Tell us about your business or blog
I’m a home-based entrepreneur, business owner, wife and mother to a 4-year-old girl. I own a construction company with my husband and in March of this year, I decided to develop a passion project I have been working on called Sunshine & PowerCuts in which I share inspiration and empowerment guided by nature from my experience living Off-the-Grid.
Why did you start it?
I wanted to develop a project of my own and wellness is very important to me, as I believe it’s about our quality of life. Our wellness determines how we ultimately feel, look, interact with others and thrive in life and work. And it has become more important since 2011 when we began our off-grid journey. Relying on the sun for power and its limitations challenged my wellbeing on a daily basis. Prior to life off-grid, I’ve experienced burnout and mild forms of depression and a brief bout of antenatal and postpartum depression with the birth of my daughter. But since living off-grid, I’ve learnt that a reconnection with nature can offer sustainable empowerment for our wellness and I wanted to develop a platform to share that with others.
What steps have you taken to get traction?
I have created a website, a Facebook page, a Facebook Group, developed an email opt-in in the form of a 7-day challenge showing people how to discover what lights them up and I just launched a podcast!
What has been the main way of getting your name out there?
Networking in Facebook Groups, collaborating with others in similar fields/businesses and being a guest on another podcast and by people sharing my Facebook Page posts.
What challenges have you faced and how did you overcome them?
My main challenges have been fear of getting started and stepping out of my comfort zone. I’ve overcome them by working with an accountability partner and taking up opportunities to push past the fear.
What has been your biggest success in your business?
Increasing my organic Facebook reach and launching the podcast.
What is your family life like outside of business?
Full! Life off-grid revolves around when the sun is shining. I have been doing correspondence kindy with my daughter and taking her to swimming and ballet lessons. She goes to in-home daycare for 2 days a week for a total of 11 hours so I schedule errands, business meetings and my own creative process during those hours and in evenings after she has gone to bed. Other times I’m doing office admin/payroll for our construction company, cooking cleaning etc.
What do you love most about being a business mum?
That my daughter sees my work and will come to know that anything is possible if she works hard for it.
What advice would you give someone getting started today?
To seek out a good support network that doesn’t necessarily have to be family, but could be an accountability partner or a business friend for chats and coffee. Being a mumpreneur can feel hectic and isolating but there are other wonderful women out there doing the same who can support and cheer you on.