You know you need to do it. You’ve had it on your to-do list for years. Your coach has told you time and again that this is the year you must get your [insert Big Scary Goal here]

And yet…nothing.

It’s not that you don’t recognise the benefits, you just struggle with it, and probably for the same reasons many other business owners resist their Big Scary Goals.

One thing to know about a Big Scary Goal compared to a regular size goal.

3 reasons why you won't reach your Big Scary Goal for this year

You don’t have time

Here’s a biggie. Everyone is busy. We all get that. But that’s not a good excuse when it comes to growing your business.

Rather than lamenting your lack of time, you should be prioritising your day to accommodate the important things, like achieving your goals.

Maybe that means getting up 30 minutes earlier for a focused (if short)  every morning, or turning off the television after dinner so you can write, or make calls or even setting aside several hours to work each Sunday morning until you’ve hit your target.

The point is, you must make this a priority. Block out the time in your calendar, and treat that time as sacred. Pretend it’s an appointment with your most important client, and do not allow anything to get in the way of keeping it.

You can’t write/create

Many, many people claim they can’t write; yet when you look at their blogs, there are hundreds of posts.

What it really means when someone says they can’t write is that they don’t like to.

Luckily, you have plenty of options for overcoming this particular hurdle. Hire a ghostwriter. Repurpose your blog posts into a book, if that’s your big scary goal (Darren Rowse of Problogger did this with great success).

And if all else fails, you can speak.

If you can’t write, then use software such as Dragon Naturally Speaking, or simply record using your phone and then have it transcribed. The key is to get started. Schedule the time to do it and get it done.Whatever your Big Scary Goal is, you have to keep taking consistent baby steps every day to get there.

You can’t organise a long project

Ok, so you’re great with quick tasks, but the thought of planning out an entire project makes you stare at your blank screen like a possum caught in the headlights of an oncoming car.

If you really feel you can’t manage a long project, then an outline is going to be your best friend.

Start with a broad overview of your big scary Goal, and then break it down into projects, then tasks. Make notes about what you’ll cover in each, and then it’s just a matter of filling in the blanks.

There are dozens of reasons to get this big scary goal accomplished. It could be about establishing your expertise, growing your audience, or for solidifying your message. But none of that will happen if you don’t actually get on and do it.

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